T2RL research reveals that 116 airlines have adopted at least one form of dynamic availability or pricing, collectively covering 2.82 billion passenger boardings (PBs). Despite this progress, the industry remains in the early stages of adoption, with significant technological and operational challenges to overcome before dynamic pricing becomes widespread and mature. As airlines transition to OOSD, RBDs and existing fare structures will remain essential for interoperability. Dynamic pricing offers revenue growth potential, with vendors claiming a 3-5% uplift, though these estimates remain unaudited. Key areas covered in this edition include the role of Revenue Management Systems (RMS) and dynamic pricing engines, the growing contribution of Artificial Intelligence (AI) and Machine Learning (ML), and the evolving landscape of interline partnerships. Follow the link below to access the full 54 page report and explore T2RL's latest insights into the changing landscape.

T2RL presents the seventh edition of The Market for Airline Revenue Management Systems report. Published in June 2026 and spanning 35 pages, the market share data is based on 2025 annual passenger volumes, adjusted to reflect current migrations and implementations as of 15 May 2026.

In addition to current market share data, the report offers a concise overview of key revenue management concepts, historical context, and the industry's shift toward modern airline retailing through the Offer-Order-Settle-Deliver (OOSD) architecture.

On 4 February 2026, CitizenPlane announced that it has acquired fellow French company Yieldin, a specialist provider of revenue management (RM) solutions. It will add revenue management to its airline Operating System (OS) under the brand name Pulse.

In July 2025, Fairlyne, a Paris-based startup, launched a white-label Resale-as-a-Service platform for Transavia France, which is now live across the airline's digital channels. Passengers with a non-refundable fare who can no longer travel can initiate a resale request, with the airline deciding whether and when to recover the seat and compensate the original buyer, typically via voucher or loyalty currency.