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Datalex has been appointed by Virgin Australia to lead its digital retailing roadmap providing its solutions; Datalex Direct, Datalex NDC, Datalex Merchandiser and Datalex Dynamic as well as its newly released Digital Configurator. This is Datalex's first major win since its dispute with Lufthansa. In 2019 Virgin Australia processed near to 25 million PBs and was brought out of voluntary administration late last year by Bain Capital. The airline is now processing around 8 million PBs per year in light of strict travel restrictions in Australia.

Datalex selected to support Virgin Australia technology roadmap

Dublin, Ireland 6 December 2021: Datalex plc (Datalex, the Company or the Group) (Euronext Growth Dublin: DLE), a market leader in digital retail technology focused on the airline market, will partner with Virgin Australia Group, the Australian-based airline, on key technology components of the airline's transformation strategy.

As part of the airline's technology investment roadmap, Virgin Australia has prioritised upgrades to internal and external digital interfaces and to commercial tools and platforms.

The airline will use all four Datalex flagship products - Datalex Direct, Datalex NDC, Datalex Merchandiser and Datalex Dynamic - as well as the Digital Configurator to deliver on retail-focused elements of the roadmap.

Virgin Australia will use Datalex's airline applications to integrate with its existing inventory and distribution platforms to distribute new products and content across the airline's key sales channels to grow revenue and deliver a better customer experience.

David Emerson, Chief Commercial Officer at Virgin Australia said;

'At Virgin Australia, we intend to maintain our position as Australia's most loved airline. We are undergoing significant transformation to both improve our guest experience and reduce costs. Technology investment is an important part of this, and our partnership with Datalex will help us achieve both of these objectives and position us well for the future.'

Sean Corkery, CEO of Datalex said;

'We are delighted to welcome Virgin Australia as a valued customer and to announce this partnership, which recognises Datalex's superior digital retailing capabilities for airlines. We are confident of the strong cultural and technical fit between both parties.'