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PROS and SAP Hybris have announced a partnership that will deliver a valid alternative for airlines seeking a solution for e-commerce and NDC compatible connections. All that's missing now is the DCS for a complete solution set and participation in the PSS market place. Most important was the demonstration at the PROS Outperform customer event of the rearward compatibility with edifact messages. This provides airlines with the ability to manage the transition to a modern digital platform and maintain part of the industry network. PROS investment in Vayant delivers priced availability, SAP's Hybris delivers the merchandising and context for attracting customers. This is an exciting development for the airline industry and will provide some impetus towards a new offer and order based architecture.

The partnership was announced today in Houston at PROS Outperform 2018 customer conference in a joint presentation by Matthias Goehler, head of SAP Hybris Industry Solutions, and PROS CEO Andres Reiner.

“With our partnership, we plan to integrate a best-of-breed suite for airfare and ancillary shopping capabilities to our existing NDC-compliant omnichannel commerce solution to offer a one-stop retail shop to airlines,” said Goehler. “PROS and SAP Hybris are entering into an agreement to offer a specific solution to airlines that will enable them to consolidate their solutions and save integration costs, which is designed to increase revenue with personalized offers across the entire customer journey and across all channels.”

The integration of PROS software allows the SAP Hybris solution to combine shopping and merchandising capabilities for ATPCO fares and flight ancillaries with the customer engagement solution from SAP, consisting of SAP Hybris solutions for commerce, customer profile for a single consented view of the customer, and marketing for segmentation analytics and recommendation.

“We’ve partnered with SAP for almost a decade, delivering solutions that are integrated with SAP Hybris solutions, as well as their SAP ERP and CRM products,” said Reiner. “Today we have many customers who rely on PROS and SAP together to power an intelligent commerce experience. We are pleased to expand our partnership beyond B2B to include the travel industry. Like many industries we serve, travel is undergoing a dramatic shift, driven by the need for solutions that enable companies to increase customer engagement and provide a better buying experience.”

Source: https://www.businesswire.com/news/home/20180516005225/en/SAP-PROS-Team-Provide-One-Stop-Commerce-Merchandising