Insight Articles
T2RL is one of the leading analysts of the market for airline IT services. Documents in this section represent our insight into the underlying trends and expectations behind the data. They are available for subscribers to download but remain proprietary to T2RL. You may not publish or circulate any part of these documents without express written permission from T2RL.
For 2020 Covid Headlines see here
For Traffic Impact and Insights related to COVID-19 see here
For 2020 Covid Headlines see here
For Traffic Impact and Insights related to COVID-19 see here

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Turkish software vendor Hitit have announced Hitit Oxygen, claimed to be a groundbreaking airline retailing platform developed in line with IATA's Modern Airline Retailing (MAR) standards.
"Hitit Oxygen marks the largest live implementation of Offers and Orders in the industry to date and represents a major step in enabling airlines to transform their operations through omnichannel retailing, dynamic pricing, and data-driven personalization." 20 June 2025
Datalex has announced the appointment of Jonathan Rockett as CEO to replace Sean Corkery who has been leading the company for the past 4 years. Jonathan joins from Ding where he held the role of MD and CFO.
07 November 2023
Just over 30% of IBS Software's shares change hands for 450 million USD, VK Mathews remains as majority shareholder, Founder and Executive Chairman.
15 May 2023
Hitit has announced the migration of Air Peace to its platform, Hitit Crane. The deal includes full PSS, IBE, Loyalty and its Mobile App. This is Hitit's fourth migration this year. Air Peace boarded near to 5 million PBs in 2022 and the migration pushes Hitit into second place in the African region with over 15% of the PSS market.
23 March 2023
Accelya has announced the appointment of ex-Sabre CEO and Chairman, Sam Gilliland, as its next CEO. A seasoned travel industry veteran, Sam brings a wealth of experience from all parts of the travel industry. The announcement comes four years after Sabre's unsuccessful attempt to purchase Farelogix for $360 million, which was consequently sold to Accelya in 2020.
14 November 2022
FLYR Labs has announced it has acquired the offer and order management provider Pribas for an undisclosed amount. Pribas, a Germany based 'alternative PSS provider' launched its platform, AirBroker ONE in 2018 which is purely based on the newer technology principles of NDC and ONE Order. The Norwegian LCC, Flyr (not to be confused with FLYR Labs) was Pribas's first customer to fully complete a booking solely using the new reservation/offer and order management platform. This is a major move for FLYR Labs, clearly entering the PSS market when airlines are actively looking to develop their order...
14 September 2022
This webinar from 5th April joins Bert Craven, Dieter Westermann and Ian Luck who discuss the different types of 'dynamics' in the industry and what airlines should think about when rolling out these capabilities.
23 May 2022
Avianca is the commercial brand that integrates the customer and cargo airlines under Avianca Group International Limited. Today, Avianca offers over 14 million customers the most complete network in Colombia and one of the largest in Latin America with more than 110 routes, more than 3,200 flights and more than 500,000 seats per week.
13 April 2022
JetBlue has made a $3.6 Billion cash offer for Spirit Airlines. Spirit has already agreed a merger with Frontier Airlines. The combination of Frontier and Spirit was a much more obvious proposition given that the two airlines share most key characteristics in their ultra low-cost business models. JetBlue positions itself a a premium LCC and integration with Spirit could be more problematic. Unlike Spirit and Frontier JetBlue does not use the Navitaire PSS from Amadeus although it was the launch customer for Navitaire's New Skies system which it used until 2010 when it switched to Sabre.
06 April 2022
Amadeus has expanded the integration and partnership announced in July 2021 by acquiring Kambr. Navitaire has been active in developing revenue optimisation capabilities for ancillaries via its API products and services. The acquisition of Kambr expands its capablities for inventory and revenue management control. Accelya's RMS is currently the leading provider of revenue management solutions for Navitaire's customer base. Navitaire will likely push the value of tighter integration and service management as part of the value proposition of Kambr. Given the Navitaire customers' thirst for simplicity,...
31 March 2022
Dieter Westermann and Ian Luck present Dynamic Pricing and Distribution : Indexing the Progress showcasing our latest research highlights and analysis on Dynamic Pricing. This hot issue in the airline industry is the subject of much speculation around how quickly it may progress, especially in indirect channels.
10 March 2022
Hitit has raised a capital injection of around USD 25 million with an IPO price of TL12.25 per share. The company was valued at around USD 115 million with a free float of 28%. Hitit plans to use the raised capital to further support its international growth and expansion.
02 March 2022
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At the IATA Offers & Orders Forum in Geneva on 18 June Hitit announced Oxygen, an airline retailing platform using native Offers and Orders. The announcement included the fact that the new system is already in live use at Pegasus Airlines.
As momentum gathers for the adoption of modern airline retailing based on Offer-Order-Settle-Deliver the shape of the future market is beginning to emerge. Established PSS market leaders Sabre and Amadeus have made the early running with commitments for their Mosaic and Nevio platforms. A number of challengers have emerged including Hitit, Accelya, PROS, Flyr, and IBS. Navitaire by Amadeus and Radixx by Sabre could arguably be added to this list. All of these vendors have announced their willingness to compete in the market for comprehensive OOSD solutions but Hitit is the first to announce not only an airline customer commitment but also that its system is already in production use. 24 June 2025
Sabre and Coforge announced on March 4 that they have entered into an agreement that will allow Sabre to accelerate development and deployment of leading-edge technology. The Economic Times of India reports that the contract is worth $1.56 Bn over 13 years.
07 March 2025
PROS Holdings, Inc. has announced that it deepened its partnership with Lufthansa
Group in delivering advanced Dynamic Pricing capabilities with the Group's expanded
use of PROS Request-Specific Pricing and adoption of PROS Dynamic Ancillary Pricing. We provide a brief analysis and speculation.
05 February 2025
American Airlines and Sabre have finally settled a long-running legal case. Shortly afterwards they announced a renewal of their technology partnership. T2RL believes that that the latter move was completely inevitable. For the next few years at least they need each other.
11 December 2024
Qantas has announced a new distribution strategy for travel agency bookings. Despite over-exited comments in some quarters it is a logical progression.
29 November 2024
Accelya has announced FLX ONE, a comprehensive solution that sees it join an exclusive club of vendors able to offer airlines a full spectrum capability in modern airline retailing.
01 November 2024
An announcement by IBM opens up the possibility of a new and powerful force in airline commercial technology.
03 October 2024
With the acquisition of TTI, CitizenPlane has become a new entrant in the market for OOSD. TTI has historically focussed on smaller carriers so this may represent a way in to the new technologies for airlines in tiers 3 and 4.
02 October 2024
At T2RLEngage Sabre announced that Virgin Australia will be the launch customer for its Mosaic Offer/Order System.
01 October 2024
Veteran technology provider Datalex wins new business, announces a new product line and secures new working capital. All in three days.
30 September 2024
In a briefing to T2RL on 13 August 2024 SAP confirmed that it will no longer offer a full-spectrum solution for Offer/Order/Settle/Deliver. It stressed that it remains committed to serving the airline industry and will concentrate on its strengths in Customer Management and Financial Management. This report analyses what this means for the market.
14 August 2024
On 19 July 2024, IT security vendor CrowdStrike released a software update to its
vulnerability scanner, Falcon Sensor. The update was flawed and resulted in around
8.5 million computers running Microsoft Windows being disabled. The impact was felt
across many industries including airlines and airports. This report looks into how this affected airlines and what could they do in the future to mitigate risk from similar incidents.
13 August 2024
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Full reports are available for subscribers to download. Feel free to download the extracts which give an introduction and contents table of the full report.
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This is T2RL's 9th edition of the global passenger volumes analysis. The 8th edition was published in June 2024. The aviation industry has since made a strong recovery from the impact of COVID-19, with 2024 showing a steady increase in air traffic, flight frequencies, and the number of routes operated. This report analyses full-year traffic data for 2024 and compares the growth trajectory with previous years.
While the world was still emerging from the effects of the pandemic, it faced two significant geopolitical challenges: the Russia-Ukraine conflict and the Israel-Palestine unrest. Airlines based in these regions were forced to suspend commercial operations, focusing solely on repatriation flights. In response, many international carriers also halted services to and from the affected areas due to escalating tensions. However, in recent months, there has been cautious optimism as selected routes have resumed, signalling a gradual return to stability in some parts of these regions. The 2024 Global traffic numbers are positively above 2023 and have also surpassed 2019 levels. Note: This report was prepared before the recent escalation of tension and activity between Israel and Iran and the US. However the situation develops there will be implications for air traffic in the region. 24 June 2025
This is the sixth edition of T2RL's report on the market shares for airline revenue management (RM) systems. Published in May 2025, it gives an insight into the current challenges and opportunities faced by airlines and vendors within the domain of revenue management and pricing optimisation. Market share information is based on 2024 annual passenger volumes adjusted to include current migrations and implementations as of 31st March 2025.
T2RL measures the market for RM systems on the assumption that the value of that market is proportional to the total number of passengers carried. It was in the region of 4.8 billion passengers in 2024, up from 4.3 billion in 2023 and 3.3 billion in 2022. For the first time annual airline passenger numbers have exceeded those in 2019, before the Covid pandemic. This 29 page report presents the detail and complexity of the current global situation. 17 June 2025
This report is part of T2RL's series of updates on the progress of modernising airline sales and fulfilment technology. The
focus remains on IATA's New Distribution Capability (NDC) and ONE Order initiatives, key components of the broader
movement towards a retail-oriented approach within the airline industry. This edition reflects developments up to April 2025.
Since our last report activity continues on both distribution (NDC) and on moves towards the adoption of OOSD. Four major airlines have committed to Amadeus's Nevio platform for Offers and Orders while Sabre has one customer for a comprehensive implementation of its Mosaic platform. Many other airlines have committed to the adoption of key components in the move towards modern retailing. GDS implementations of NDC continue. At the time of writing there are 218 contracts between airlines and GDSs to use the NDC standard and 141 of them have been implemented in production. This is up from 210 and 124 respectively at the time of our last report.1 Overall NDC bookings in 2023 were around 145 million but this will undoubtedly have risen in 2024. Final figures for last year are not yet in but we will have a firm number in the next edition of this report during the (Northern Hemisphere) summer of 2025. 13 May 2025
This is a follow up to our original report on IT Service Governance published in 2020 titled SLA Design in a Complex IT EcoSystem. T2RL has undertaken further analysis of the prevailing standards in the industry, as well as emerging practices and the evolution of both experience-based service levels and artificial intelligence. This allows us to understand how service management is changing in the greater IT industry with the challenges of new service architectures and commercial models and what further improvements are required to help achieve better business outcomes, especially for the airline industry.
22 April 2025
The transformation of airline commercial processes and technologies to an environment based on Orders rather than PNRs
and tickets is now under way. Historically many airlines have acquired their central commercial systems from a single provider
in the form of a Passenger Services System (PSS). This includes the core functions of inventory, reservations, ticketing and
check-in. They may add other systems such as revenue management or internet booking engines which access the database
of the PSS and augment its functions.
In the world of Offer Order Settle Deliver, which is also referred to as Modern Airline Retailing, some airlines will continue to buy a comprehensive service from a single vendor. However there is an expectation, not least from the standards-setting body, IATA, that it will be open to airlines to acquire technology in a modular manner and combine components from multiple vendors to create a unique commercial stack. The purpose of this document is to identify where in the OOSD environment familiar functionality will be located. In many cases there will not be a simple one-to-one correlation between the old and the new. 01 April 2025
This report marks the start of T2RL's coverage of the market for revenue management and dynamic pricing of ancillary
products. This market is beginning to emerge as more airlines see ancillary revenue increasing in importance. It is now
possible to justify the investment required to optimise the revenue derived from non-flight products. Most of the vendors
associated with revenue management of flights have launched initiatives to bring ancillary revenue into their scope but it is
too soon to draw any conclusions about which of them will be most successful in this new field.
26 March 2025
This is the fifth edition of T2RL's report on the market for airline loyalty systems. This report is published in February 2025, using current contract data, passenger volume projections, and loyalty member information from 2024 to assess the market.
The report assesses the main providers in the market for airline loyalty, highlighting major changes and investments. Market share information is based on annual projected 2024 passenger and loyalty member data and takes into account current migrations and implementations as at 21st February 2025. T2RL tracks market share for loyalty systems providers in three ways; by number of airlines served, by the passenger volumes carried by those airlines and by the number of members enrolled in the programmes. Each method is valid and the relative performance measured by volume and by membership track each other fairly closely. However there are exceptions, especially where an airline has developed extensive third party participation in its programme and the tables at the end of this report reveal where those exceptions lie. 11 March 2025
This is T2RL's 8th edition of the Airline Arrivals and Departures Report. The seventh edition was published in February 2024.
It will examine the comings and goings in the aviation industry highlighting how the market has stabilised since the Covid-19
pandemic and featuring our predictions for 2025.
31 January 2025
This is T2RL's annual assessment of the outlook for the airline industry with particular emphasis on information
technology. The establishment of this report was a response to the crisis brought on by the Covid 19 pandemic
but it is increasingly clear that there are many other strategic challenges that impact airlines' business plans and the technology they adopt.
13 January 2025
This is the fifth edition of T2RL's report on the market for online direct passengers, specifically those booked via airline Internet Booking Engines (IBE). This edition, published in January 2025, describes the state of the market using current contract data along with passenger volume information relating to 2023 and projected figures for full year 2024.
Our projection for 2024 shows that online direct passenger numbers are now running significantly higher than the 2.02 billion reached in 2019 before the Covid-19 pandemic.
09 January 2025
This report is part of T2RL's series of updates on the progress of modernising airline sales and fulfilment technology. The focus remains on IATA's New Distribution Capability (NDC) and ONE Order initiatives, key components of the broader movement towards a retail-oriented approach within the airline industry. This edition reflects developments up to December 2024.
09 January 2025
T2RL forecasts that global passenger volumes will reach 4.82 billion in 2024, a projected 9.83% rise from the 4.39 billion passengers in 2023. This figure now surpasses pre-pandemic levels by 4%, following several years of unprecedented
disruption.
This notable recovery has been driven by several factors, including the return of international travel in regions such as Asia-Pacific and the Middle East and the growth of domestic travel in key markets like China and North America. 20 November 2024
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